Update on my previous post:
Reported on Music Week at 09:00 | Friday November 19, 2010
Myspace has partnered with Facebook in a deal that will see the former integrating closely with the latter.
The Mashup With Facebook deal allows users on Myspace, which has recently undergone a major overhaul and refocus around social entertainment discovery, to log into Facebook via their Myspace account.
This means that the content they are engaging with on Myspace will be automatically ported over to their Facebook profile page through Facebook Connect.
Myspace CEO Mike Jones says, “We feel this is a complementary service to Facebook […] This new feature is a great illustration of our strategy around social entertainment and enabling the real-time stream.”
Facebook VP of partnerships and platform marketing Dan Rose says, “Sharing entertainment and music interests is part of many of our friendships, online and off. Myspace is giving people an easy way to bring their favorite bands, celebrities and movies from Facebook to create a personalised experience on Myspace from the start.”
Speaking to Music Week last month on the re-launch, Myspace Music president Courtney Holt said the company saw its future in opening its API to work more closely with third-party sites.
“We are open to working with anyone,” he said. “We have this aggregate audience and this is a place where people and even brands can get celebrated. We add value to lots of different things and lots of different constituents that are trying to take this disparate audience and aggregate them around core elements. You will see a lot more partnerships as they work for both sides.”
Myspace currently has around 130m users globally while Facebook has more than 500m.